Dato’ Phum is the co-founder and Deputy Executive Chairman of Advancecon. He was appointed to the Board on 09 April 1997 and served as Group Chief Executive Officer until his redesignation on 22 December 2025. In his capacity as Deputy Executive Chairman, he plays a key role in providing strategic leadership and oversight of the Group’s overall business direction, including the formulation of corporate development plans and long-term growth strategies. He continues to be actively involved in guiding senior management, as well as overseeing key operational and contractual matters of the Group.

Dato’ Phum started his family business in Soon Kim Trading & Engineering which was subsequently incorporated as a private limited company in 1990 under the name of Pembinaan Sin Soon Kim Sdn. Bhd. Subsequently, it changed name to Advancecon Infra in 2010. During the early stage, the Company was mainly involved in civil engineering services, construction of main drains, road works, sewerage systems and hiring services of heavy machinery and equipment.

Advancecon Sdn Bhd was incorporated in 1993 to expand the construction business afterwhich, Advancecon Group was established in 2010 pursuant to an internal reorganisation exercise undertaken. With Dato’ Phum’s wealth of experience in the construction industry of more than forty years, he was the driving force in raising the Company’s profile from a small contractor to a public listed company on the Main Market of Bursa Malaysia.